Hey Andy,
Seems I have found out why my game has been crashing.
After all my troubleshooting I was pretty sure it wasn't my system or hardware and because DayZ is in alpha assumed that it was the culprit.
Anyways played some Alien Isolation a while ago, it too crashed similarly to DayZ, but the DirectX pop-up error I saw lead me to believe it was in fact my GFX card.... the error said something along the lines of... "The video card has been physically removed from the system... etc", so it was either not getting power (I have more than enough) or somehow disconnecting itself.
Long story short: It was a brand new card, so I didn't even think about it being faulty...I tested my old HD5870 and there were no crashes, so I sentthe R9 290 back to the place I bought it, they installed new BIOS, and its been working 100% ever since.
Please close /resolve this topic.
Sorry for all the trouble, but thanks for helping with this problem.
Im off to play DayZ again... whoohoo :D