Because like 99% of time it is simply used for increasing visibility to gain significant advantages over players who either don't know how or over players who want to play the game how it was officially released by Bohemia Interactive (which I believe is what it is meant to be). Yes, like many others I do see it as cheating.

In T179733#2589836, @zcsabk wrote:

Thanks and I really hope it stays banned \o/

I've contacted them with no avail which is why I posted it here, as BE is configurable on DAYZ's end.