I have owned Livonia for years.
Yet I have this big Livonia advertisement in the main menu, the ad itself even tells me that I own the DLC.
Thanks for telling me MID GAMEPLAY ADVERTISEMENT, I would not have known that I own the Livonia DLC you are advertising to me as I am trying to immerse myself into the zombie apocalypse.

Let people disable the DLC window in the main menu.

Especially people who own the DLC.

DayZ always was the white sheep in the herd of the gaming industry when it came to microtransaction / annoying/predatory DLC practices.

This disappoints me greatly.

The previous little bearclaw icon was a very elegant way to advertise the DLC.