1 - Get a large devoted fanbase to pay for something that is not even started
2 - Get it started
3 - Make many millions of dollars
4 - Do a few things to make your fans happy and gain a few more
5 - Enjoy your money in the Sechelles while sipping Cristal in the hottub on your yacht.
6 -
7 - Oh ya. A video game. That's what we were doing!