The blog from Smarthost provides an insightful look at the Airbnb market in London, focusing on occupancy rates and the dynamics that affect them. The data indicates that while average UK occupancy hovers around 48%, London outperforms this with rates often reaching 70-75%, especially in prime areas. Understanding key metrics like adjusted occupancy rates is crucial for hosts aiming to maximize profits. The post also highlights the importance of timing listings during peak seasons and events to boost occupancy. For hosts in London, these insights can help refine strategies for higher earnings. You can read the full article via [[ https://www.smarthost.co.uk/blog/the-insiders-guide-to-airbnb-occupancy-rates-in-london| link ]]