# **Magic Hour: Developer APIs for Instant AI Video**
Elevate your application with Magic Hour’s [image generation API](https://magichour.ai/api), the developer-friendly interface to state-of-the-art generative AI. We handle the heavy lifting—server provisioning, GPU orchestration, model updates—while you enjoy a straightforward RESTful endpoint that returns stunning visuals. With usage-based billing and auto-scaling resources, you maintain full control over costs: zero traffic means zero charges, and surges are accommodated instantly without manual intervention.
Our platform includes fully documented SDKs in popular languages, code samples for common use cases, and interactive tutorials that walk you through everything from authentication to advanced parameter tuning. Magic Hour’s journey began when our founder sought to streamline video production for a family-owned hot pot business, and today we empower creators, marketers, and engineers to generate high-quality video and image content at scale. Ready to innovate? Dive into the Magic Hour API and see what you can build.