Hi! [[ https://perfsol.tech/ott-vs-ctv-understanding-the-difference-and-the-opportunities-they-present | Perfsol ]] knows this very well . OTT and CTV are two terms that are often used in the context of video advertising. OTT is a technology for streaming content over the internet, allowing viewers to watch videos on their devices at their own convenience. On the other hand, CTV encompasses dedicated devices such as smart TVs .