This comprehensive guide aims to equip you with the knowledge and inspiration you need to master the art of email popups. Here, we will delve into the best practices that will help you maximize your email popup campaigns and achieve outstanding results : https://claspo.io/blog/email-pop-up-complete-guide-with-15-excellent-examples/

What Is an Email Popup: An email popup is a window that appears on a website, allowing visitors to enter their email addresses for sign-up. This window can either slide into view or overlay the site's content to capture the user's attention. In 2016, Google implemented a penalty that affects mobile websites displaying intrusive popups or interstitials. Websites that use popups that cover the main content, display standalone interstitials before accessing the content, or require users to dismiss the popup before accessing the main content may be negatively impacted in mobile search rankings.

Are Email Popups Effective: MailChimp says the average email click-through rate across all industries is about 2.61%. At the same time, the average email open rate for all industries they analyzed is 21.33%.

So, which email popup is more likely to attract users? The simple one. You can see a 26% conversion increase after removing just one form field.

Remember that more than 67% of users will abandon your form forever if they meet any complications. What’s more important is that 19% of people will return to complete a form if you reach out to them through email or business phone to re-engage them.

What Should You Write in an Email Popup: An email popup headline that motivates you to subscribe, a little text describing the benefits of subscribing, and even the name of the CTA button matter. You have a minimal {F3101446}number of characters to convince a person to give you their contact. Therefore, formulate your USP as briefly as possible. If positioning permits, you can use humor, this is conducive to trusting relationships.

When crafting the content for an email popup, it's essential to grab the attention of your visitors, communicate value, and encourage them to take action. Here's a breakdown of what you should write in an email popup, including the headline, body, and call-to-action (CTA).

Popup Headline: Use attention-grabbing words or phrases to pique curiosity and make visitors want to learn more. There are no intricately detailed illustrations or photographs here — only an inscription and a neon green color:

What makes this email popup good: It highlights a compelling offer, discount code, or limited-time promotion.

What about this popup may be improved: You can utilize personalization techniques to make the popup feel tailored to the user, such as dynamically inserting their name or referring to their previous interactions with your website.