How to Build a Real Estate Website When building a real estate website, it is essential that it is easy to navigate, and have a professional design. It is also important to understand the target audience for the website. For example, a website targeting brokers and business owners should be more conversational, while a website aimed at investors and consumers should be more technical.
As the internet continues to grow, more people are using it to find a home. In fact, 65% of younger millennials use their mobile devices to look for properties. This means that real estate agents who still use classified ads are missing out on a large portion of their target market. Additionally, real estate websites can streamline day-to-day operations, such as rental payments and service requests.
For commercial real estate, a well-designed website is essential for conveying credibility. Statistics show that 94% of first impressions are design related. Moreover, nearly half of consumers base their credibility decisions on visual appeal. This means that real estate website development need to be created in such a way as to give potential clients the confidence to contact them.
In addition to using photos of the property, real estate websites should also include videos and infographics. The videos should detail the brand of the real estate agent. Finally, it is important to make the contact details easily accessible. After all, the best way to promote your brand is by providing the best experience to the viewers.
Real estate websites can be built for both individual agents and larger agencies. Agents work together to find their clients their dream homes. To be most effective, the site should have a search engine that helps find property listings. Furthermore, it should offer easy customization options. Most real estate websites connect to a database known as multiple listing services.
Creating a real estate website can be a complex process. You'll need a domain name, website hosting, and content. You may also want to use a website builder or a WordPress template. Regardless of which option you choose, you'll need to have an active website that attracts a targeted audience.
Another popular option is Placester. Placester is dedicated to real estate websites, and offers a lot of useful features. It is slightly more expensive, but it can save you a lot of hassle. With Placester, you won't have to worry about selecting an incorrect template, or manually integrate IDX. However, it lacks customer support, and customers have complained about the glitchy platform.
In addition to a search engine, a real estate website should also include contact information. This information can be found in the header, footer, and body copy