Already enjoying global popularity with exports to around 170 countries every year, Turkish TV series have now set their sights on a new destination: China, Azernews reports, citing Anadolu Agency.

Fatih Aksoy, the head of entertainment and cultural services at the Services Exporter Association, told Anadolu that Turkish series contribute to the growth of the tourism sector, as well as other industries, as they are exported to so many countries.

Aksoy said that emotions are very prominent in Turkish series, and that they tend to be more family-friendly, which makes them more popular worldwide.

Turkish series are in high demand in Latin America, the Middle East, Eastern Europe, Central Asia, and in Africa, as well as in countries such as Russia, Portugal, and Spain, he said.

Now the next destination for the Turkish series is the Chinese market, he said, voicing certainty that they will do well there.